한국PR학회

학술지

Korean Academic Society for Public Relations

Aims and scope

Asian Journal of Public Relations (AJPR) is an international, peer-reviewed journal for academics and practitioners of public relations, published by the Korean Academic Society for Public Relations (KASPR). AJPR publishes once a year in November and runs as an open-access journal; however, it does not charge submission or publication fees.

Aims : AJPR aims primarily to publish scholarship that addresses and fosters the interconnections between theory and practice in public relations across multiple contexts. All theoretical and methodological approaches, including quantitative, qualitative, critical, historical, legal, or philosophical are welcome, as are all contextual areas.

Scope : AJPR covers a variety of research subjects related to the field of public relations. Topics include but are not limited to public relations theories or practices, such as media relations, government relations, community relations, employee relations (internal communications), investor relations (financial communications), corporate social responsibility, PR ethics, organizational communication, issues and crisis management, public campaigns (e.g., political, health, risk, science), and any other areas contributing to the advancement of public relations.

Types of Articles: :

1. Full Research Paper

Manuscripts should present original research on any topic of public relations, including but not limited to: Issues and crisis management, Corporate social responsibility/Corporate social advocacy, Reputation management, Employee communications, Media relations, Community relations, Government relations, Investor relations, Global/International public relations, Public diplomacy, Public affairs, Political PR, Health PR, and Government PR.

Submissions may be conceptual, theoretical, or empirical and may also explore methodological or pedagogical aspects of public relations. Manuscripts should not exceed 8,000 words.

· Research Briefs: For submissions that do not meet the criteria of a full paper, authors may be invited to reformat their paper as a “Research in Brief,” which should provide a short summary (no more than 3,000 words) of the author’s original paper. If an author’s full paper is not accepted after peer review but deemed worthy of a brief summary, the author will receive a reply detailing the format to be used for the “Research in Brief.”

2. Research in Brief

Manuscripts should provide strategic insights or principles into public relations leadership, practice, and industry trends or public issues that might affect strategic communication. Submissions (including figures, tables, and references) should not exceed 3,000 words.

3. Research in Practice or Case Study

Manuscripts should offer valuable insights for teaching public relations. Topics may include teaching philosophy, instructional strategies, course design, and related pedagogical approaches. Manuscripts should not exceed 3,000 words, including figures, tables, and references.